Health Care Case Study 2
Outbound Sales Campaign for a North American Dental Supply Store
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Background
A North American dental supply store specializing in providing high-quality dental equipment and supplies to dental offices was facing stiff competition. The company wanted to expand its market share by engaging with potential clients through outbound sales efforts. However, their internal sales team was stretched thin, and they needed additional support to generate leads and close sales.
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Objective
To increase outbound sales efforts, generate new leads, and close deals with dental offices across North America, helping the company expand its customer base and boost revenue.
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Solution
Corpshore Solutions set up a dedicated outbound sales team with expertise in healthcare and dental industries. The team was responsible for conducting cold calls, following up on warm leads, and converting prospects into customers. Additionally, we provided CRM integration to streamline lead management and reporting.
Key Features
- Outbound sales team specialized in dental supplies
- CRM integration for real-time tracking of sales leads
- Personalized sales pitches based on dental office needs
- Ongoing follow-up with prospects to nurture leads
KPIs & Metrics:
- Lead Conversion Rate: Improved lead conversion rate by 25% within the first three months
- Sales Growth: Achieved 15% growth in sales revenue
- Call-to-Sale Ratio: Reduced the call-to-sale ratio from 30:1 to 20:1
- New Client Acquisition: Increased new client acquisition by 18%
Outcome
By partnering with Corpshore Solutions, the dental supply store expanded its customer base and saw a 15% increase in sales revenue within the first quarter. The outbound sales team exceeded targets, converting 25% more leads than the company’s internal team had previously managed, helping the client secure long-term contracts with dental offices across North America.