Travel & Hospitality Case Study 2
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Background
A European budget airline was facing a surge in customer inquiries related to flight bookings, cancellations, and travel restrictions due to the pandemic. The airline’s internal customer service team was overwhelmed, leading to long wait times, dissatisfied customers, and missed opportunities to cross-sell additional services like seat upgrades and travel insurance.
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Objective
To reduce customer wait times, improve the efficiency of support services, and increase cross-selling opportunities for additional airline services such as seat upgrades and insurance.
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Solution
Corpshore Solutions deployed a dedicated customer support team to manage the airline’s inbound calls, live chats, and emails. The team was trained to handle all aspects of flight bookings, cancellations, and travel inquiries, as well as proactively offering upgrades and insurance options during interactions. Real-time data analytics helped optimize agent performance and ensure that each customer received timely and relevant service.
Key Features
- 24/7 customer support for flight bookings, cancellations, and travel inquiries
- Cross-selling of additional services such as seat upgrades and travel insurance
- Real-time analytics for customer support performance and optimization
- Multi-channel support (phone, email, and chat)
KPIs & Metrics:
- Wait Time Reduction: Reduced average customer wait times from 15 minutes to 5 minutes
- Cross-Sell Conversion Rate: Increased conversion rate for seat upgrades and travel insurance by 20%
- Customer Satisfaction: Improved customer satisfaction by 30%
- Call Resolution Rate: Achieved a 90% first-call resolution rate for customer inquiries
Outcome
The European budget airline experienced a 30% improvement in customer satisfaction, driven by reduced wait times and more effective customer support. Additionally, the proactive cross-selling of seat upgrades and travel insurance increased ancillary revenue by 20%, helping the airline boost profitability during a challenging period for the industry.