Executive Summary

An American regional airline recently engaged Corpshore Solutions, a BPO service provider, to help increase the number of business and first class travellers on their flights. By outsourcing the tasks of customer acquisition and retention to Corpshore, the company was able to focus on their core competencies and improve operational efficiency. The partnership has resulted in a significant increase in the number of business and first class travellers for the company, with a corresponding increase in revenue.

Background

The client  is a mid-sized airline based in the United States, serving various domestic and international destinations. In recent years, the airline has faced increasing competition from larger, more established airlines, as well as low-cost carriers. In an effort to stay competitive and grow their business,the company decided to explore opportunities for outsourcing certain non-core functions.

One area of focus was customer acquisition and retention, as the airline recognized the value of attracting and retaining high-value business and first class travellers. These travellers tend to have higher ticket prices and generate a larger share of revenue for the airline.

Solution

The airline turned to Corpshore Solutions, a BPO service provider with expertise in customer acquisition and retention. Corpshore was able to implement a variety of marketing and sales strategies, including targeted email campaigns, loyalty programs, and personalized offers, to attract and retain business and first class travellers for the airline.

Results

The partnership with Corpshore has been a success for the airline, resulting in a significant increase in the number of business and first class travellers. This has translated into increased revenue for the airline, as these travellers tend to have higher ticket prices.

In addition to the financial benefits, outsourcing customer acquisition and retention to Corpshore has allowed the airline to focus on their core competencies and improve operational efficiency. This has helped the company to better compete in a crowded and competitive market.

Conclusion

The use of Corpshore Solutions has been a successful strategy for the airline in increasing the number of business and first class travellers and improving financial performance. By outsourcing non-core functions such as customer acquisition and retention, the airline has been able to focus on its core competencies and improve operational efficiency. This partnership is a prime example of the benefits of outsourcing for companies looking to stay competitive in today’s business environment.